如(ru)(ru)果是(shi)本地服務網站(zhan)（如(ru)(ru)酒店(dian)），那么(me)區(qu)域關(guan)鍵(jian)字相對(dui)(dui)于國(guo)家(jia)關(guan)鍵(jian)字的競爭力(li)要(yao)小得(de)多，而且大(da)多數用戶都(dou)是(shi)有針對(dui)(dui)性的搜索，意圖和轉化率都(dou)會相對(dui)(dui)較高(gao)。

然而，與那些高指數的(de)國家關鍵詞相(xiang)比，區域性詞匯更容易在(zai)首頁(ye)排名(ming)。但(dan)是(shi)，區域詞搜(sou)索相(xiang)對較少，且流量不(bu)大。但(dan)這并不(bu)是(shi)***的(de)，行業內不(bu)同(tong)(tong)的(de)流量和用戶群體也(ye)是(shi)不(bu)同(tong)(tong)的(de)。

首先，區(qu)(qu)(qu)(qu)域(yu)(yu)(yu)(yu)優(you)(you)化(hua)(hua)分析的(de)(de)(de)(de)優(you)(you)勢：區(qu)(qu)(qu)(qu)域(yu)(yu)(yu)(yu)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)字可以更好的(de)(de)(de)(de)轉化(hua)(hua)客戶(hu)，而且(qie)轉化(hua)(hua)率(lv)(lv)相對較高(gao)！區(qu)(qu)(qu)(qu)域(yu)(yu)(yu)(yu)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)比(bi)核(he)心(xin)詞(ci)(ci)(ci)更容易優(you)(you)化(hua)(hua)，競爭也更小。在(zai)(zai)當地(di)城(cheng)市讓(rang)(rang)客戶(hu)認識到我們的(de)(de)(de)(de)品牌，可以讓(rang)(rang)客戶(hu)更加信任和(he)(he)長(chang)期合作！缺點：雖然區(qu)(qu)(qu)(qu)域(yu)(yu)(yu)(yu)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)的(de)(de)(de)(de)轉化(hua)(hua)率(lv)(lv)遠高(gao)于核(he)心(xin)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)，但(dan)(dan)該(gai)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)的(de)(de)(de)(de)流量(liang)遠低于我們的(de)(de)(de)(de)預測(ce)。比(bi)如(ru)，搜索者喜愛的(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)，seo優(you)(you)化(hua)(hua)，索引(yin)120左右，在(zai)(zai)百度(du)首頁(ye)排名，但(dan)(dan)是每天(tian)從這(zhe)個詞(ci)(ci)(ci)出(chu)來的(de)(de)(de)(de)ip流量(liang)只有(you)幾個ip，有(you)時候每天(tian)都沒有(you)ip流量(liang)，因此(ci)，地(di)域(yu)(yu)(yu)(yu)性(xing)很強。雖然關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)字的(de)(de)(de)(de)轉換(huan)率(lv)(lv)很高(gao)，但(dan)(dan)是沒有(you)用戶(hu)搜索區(qu)(qu)(qu)(qu)域(yu)(yu)(yu)(yu)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)字，這(zhe)比(bi)我們的(de)(de)(de)(de)預算還(huan)少(shao)！核(he)心(xin)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)比(bi)區(qu)(qu)(qu)(qu)域(yu)(yu)(yu)(yu)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)更具(ju)競爭力(li)和(he)(he)優(you)(you)化(hua)(hua)性(xing)，但(dan)(dan)如(ru)果(guo)對關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)進行優(you)(you)化(hua)(hua)，頁(ye)面的(de)(de)(de)(de)質(zhi)量(liang)和(he)(he)受眾都會(hui)有(you)很大的(de)(de)(de)(de)提高(gao)，權重也會(hui)有(you)一定的(de)(de)(de)(de)提高(gao)！因此(ci)，要(yao)(yao)優(you)(you)化(hua)(hua)核(he)心(xin)詞(ci)(ci)(ci)還(huan)是要(yao)(yao)優(you)(you)化(hua)(hua)區(qu)(qu)(qu)(qu)域(yu)(yu)(yu)(yu)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)，這(zhe)取決于他們公司的(de)(de)(de)(de)服務范圍(wei)和(he)(he)根(gen)據自己的(de)(de)(de)(de)實力(li)來決定！其(qi)次，優(you)(you)化(hua)(hua)區(qu)(qu)(qu)(qu)域(yu)(yu)(yu)(yu)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)頁(ye)面的(de)(de)(de)(de)操作步(bu)驟(zou)tdk都是盡(jin)可能的(de)(de)(de)(de)將區(qu)(qu)(qu)(qu)域(yu)(yu)(yu)(yu)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)放置(zhi)到，如(ru)：站(zhan)點優(you)(you)化(hua)(hua)加地(di)理位置(zhi)，進入(ru)深圳網(wang)站(zhan)優(you)(you)化(hua)(hua)。一般來說，網(wang)站(zhan)使用logo選擇(ze)h1標(biao)簽(qian)，并在(zai)(zai)logo圖中填(tian)寫標(biao)簽(qian)a的(de)(de)(de)(de)title和(he)(he)alt屬性(xing)，告知搜索引(yin)擎該(gai)頁(ye)面的(de)(de)(de)(de)重要(yao)(yao)標(biao)簽(qian)。如(ru)果(guo)你(ni)的(de)(de)(de)(de)網(wang)站(zhan)需要(yao)(yao)優(you)(you)化(hua)(hua)區(qu)(qu)(qu)(qu)域(yu)(yu)(yu)(yu)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)字，那(nei)么用這(zhe)種方式優(you)(you)化(hua)(hua)可以非常有(you)助(zhu)于網(wang)站(zhan)優(you)(you)化(hua)(hua)。

近年來(lai)，網頁(ye)(ye)的(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)密(mi)(mi)度降(jiang)低了搜(sou)索引(yin)擎對他的(de)(de)(de)(de)(de)(de)作(zuo)(zuo)(zuo)用(yong)(yong)。換句(ju)話(hua)說(shuo)，搜(sou)索引(yin)擎的(de)(de)(de)(de)(de)(de)規(gui)則是(shi)(shi)：新索引(yin)頁(ye)(ye)面(mian)如何通過包含、索引(yin)和排序(xu)(xu)新頁(ye)(ye)面(mian)來(lai)參與排序(xu)(xu)和排序(xu)(xu)？簡單地說(shuo)，新索引(yin)頁(ye)(ye)面(mian)的(de)(de)(de)(de)(de)(de)頁(ye)(ye)面(mian)在(zai)早期(qi)按頁(ye)(ye)面(mian)的(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)字密(mi)(mi)度排序(xu)(xu)，然后在(zai)后期(qi)按頁(ye)(ye)面(mian)的(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)字密(mi)(mi)度排序(xu)(xu)。頁(ye)(ye)面(mian)的(de)(de)(de)(de)(de)(de)受眾和質(zhi)量(liang)，以(yi)及關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)的(de)(de)(de)(de)(de)(de)密(mi)(mi)度，所以(yi)雖然搜(sou)索引(yin)擎弱化了關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)密(mi)(mi)度的(de)(de)(de)(de)(de)(de)作(zuo)(zuo)(zuo)用(yong)(yong)，但也不能(neng)說(shuo)是(shi)(shi)無用(yong)(yong)的(de)(de)(de)(de)(de)(de)。章節關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)部署與控制：關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)需(xu)要(yao)優(you)化出現(xian)在(zai)文(wen)(wen)章的(de)(de)(de)(de)(de)(de)標(biao)(biao)題中，關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)出現(xian)在(zai)文(wen)(wen)章的(de)(de)(de)(de)(de)(de)***句(ju)話(hua)中并盡(jin)(jin)量(liang)加厚，關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)隨機出現(xian)在(zai)正文(wen)(wen)內容中，不要(yao)太勉強，或插入關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)使(shi)文(wen)(wen)章閱讀不流暢，自然。在(zai)***一(yi)段的(de)(de)(de)(de)(de)(de)末尾，盡(jin)(jin)可(ke)能(neng)多地輸入關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)！友(you)情(qing)(qing)(qing)鏈(lian)的(de)(de)(de)(de)(de)(de)投票推薦作(zuo)(zuo)(zuo)用(yong)(yong)更(geng)大(da)(da)。在(zai)友(you)情(qing)(qing)(qing)鏈(lian)的(de)(de)(de)(de)(de)(de)交換過程中，放置(zhi)在(zai)友(you)情(qing)(qing)(qing)鏈(lian)網站中的(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)必(bi)須(xu)是(shi)(shi)需(xu)要(yao)優(you)化的(de)(de)(de)(de)(de)(de)核心區(qu)域(yu)詞(ci)。這將對關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)的(de)(de)(de)(de)(de)(de)推廣起到(dao)很大(da)(da)的(de)(de)(de)(de)(de)(de)作(zuo)(zuo)(zuo)用(yong)(yong)。三是(shi)(shi)優(you)化區(qu)域(yu)條款(kuan)細節。如果你的(de)(de)(de)(de)(de)(de)網站是(shi)(shi)本地化服務(wu)(wu)，那(nei)么(me)(me)你必(bi)須(xu)建立一(yi)個具(ju)有本地特色的(de)(de)(de)(de)(de)(de)網站。同時，網站主頁(ye)(ye)上的(de)(de)(de)(de)(de)(de)標(biao)(biao)題設置(zhi)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)必(bi)須(xu)包括服務(wu)(wu)區(qu)域(yu)，如長(chang)沙飯店、長(chang)沙豪(hao)華飯店等(deng)。接(jie)下(xia)來(lai)，關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)也要(yao)從區(qu)域(yu)開始，然后你做什么(me)(me)樣的(de)(de)(de)(de)(de)(de)服務(wu)(wu)業務(wu)(wu)？這里(li)您需(xu)要(yao)注(zhu)意的(de)(de)(de)(de)(de)(de)是(shi)(shi)，除了標(biao)(biao)題和關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)字之外，您還可(ke)以(yi)添加其(qi)他關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)字，作(zuo)(zuo)(zuo)為補充服務(wu)(wu)和大(da)(da)量(liang)相關(guan)(guan)(guan)(guan)(guan)的(de)(de)(de)(de)(de)(de)長(chang)尾。

如何優(you)化(hua)(hua)(hua)網(wang)站(zhan)(zhan)(zhan)的(de)內容(rong)頁(ye)(ye)面是(shi)(shi)(shi)一個常(chang)見(jian)的(de)話題(ti)。網(wang)站(zhan)(zhan)(zhan)的(de)路徑結(jie)構，是(shi)(shi)(shi)否有(you)利于(yu)蜘蛛抓(zhua)取，是(shi)(shi)(shi)否每天更(geng)新原創文章(zhang)，網(wang)站(zhan)(zhan)(zhan)的(de)內部鏈系統是(shi)(shi)(shi)否合理，地(di)址是(shi)(shi)(shi)否靜(jing)態，是(shi)(shi)(shi)否做301重定向(xiang)和(he)(he)機器人(ren)文件(jian)等，這(zhe)(zhe)些都是(shi)(shi)(shi)需要(yao)解決(jue)的(de)問題(ti)。在網(wang)站(zhan)(zhan)(zhan)優(you)化(hua)(hua)(hua)中(zhong)考慮。在站(zhan)(zhan)(zhan)點中(zhong)設(she)置(zhi)關(guan)(guan)(guan)鍵(jian)(jian)字時，需要(yao)添加(jia)本(ben)地(di)服務(wu)(wu)和(he)(he)本(ben)地(di)關(guan)(guan)(guan)鍵(jian)(jian)字以進(jin)行(xing)適(shi)當的(de)描(miao)述。對(dui)于(yu)用戶和(he)(he)搜索引擎來(lai)說，網(wang)站(zhan)(zhan)(zhan)的(de)表達主要(yao)是(shi)(shi)(shi)對(dui)其(qi)做本(ben)地(di)服務(wu)(wu)。當然，地(di)域(yu)詞(ci)(ci)(ci)(ci)也(ye)有(you)熱(re)詞(ci)(ci)(ci)(ci)和(he)(he)冷詞(ci)(ci)(ci)(ci)，需要(yao)分析。經(jing)過分析，關(guan)(guan)(guan)鍵(jian)(jian)詞(ci)(ci)(ci)(ci)應(ying)該根(gen)據熱(re)度進(jin)行(xing)提升(sheng)和(he)(he)排(pai)干。只有(you)這(zhe)(zhe)樣，網(wang)站(zhan)(zhan)(zhan)才能更(geng)快地(di)提高排(pai)名(ming)。網(wang)站(zhan)(zhan)(zhan)想(xiang)要(yao)優(you)化(hua)(hua)(hua)區(qu)域(yu)關(guan)(guan)(guan)鍵(jian)(jian)詞(ci)(ci)(ci)(ci)，其(qi)實和(he)(he)往常(chang)一樣，優(you)化(hua)(hua)(hua)關(guan)(guan)(guan)鍵(jian)(jian)詞(ci)(ci)(ci)(ci)的(de)手段都是(shi)(shi)(shi)一樣的(de)，需要(yao)優(you)化(hua)(hua)(hua)關(guan)(guan)(guan)鍵(jian)(jian)詞(ci)(ci)(ci)(ci)來(lai)代替它們(men)，要(yao)優(you)化(hua)(hua)(hua)網(wang)站(zhan)(zhan)(zhan)的(de)細節(jie)，區(qu)域(yu)關(guan)(guan)(guan)鍵(jian)(jian)詞(ci)(ci)(ci)(ci)的(de)排(pai)名(ming)會逐步提高！如果區(qu)域(yu)關(guan)(guan)(guan)鍵(jian)(jian)詞(ci)(ci)(ci)(ci)的(de)排(pai)名(ming)沒有(you)上升(sheng)或(huo)被競爭對(dui)手壓(ya)制，就無法超越。此時，網(wang)站(zhan)(zhan)(zhan)需要(yao)適(shi)當排(pai)水，給網(wang)站(zhan)(zhan)(zhan)帶來(lai)更(geng)多流量，無論是(shi)(shi)(shi)排(pai)名(ming)還(huan)是(shi)(shi)(shi)全站(zhan)(zhan)(zhan)分數都會自(zi)然上升(sheng)！以上是(shi)(shi)(shi)區(qu)域(yu)關(guan)(guan)(guan)鍵(jian)(jian)詞(ci)(ci)(ci)(ci)的(de)優(you)化(hua)(hua)(hua)方法和(he)(he)策略。我希望這(zhe)(zhe)將(jiang)有(you)助于(yu)你優(you)化(hua)(hua)(hua)網(wang)站(zhan)(zhan)(zhan)。在各個網(wang)站(zhan)(zhan)(zhan)的(de)頁(ye)(ye)面上布局核(he)心(xin)關(guan)(guan)(guan)鍵(jian)(jian)字。競爭性關(guan)(guan)(guan)鍵(jian)(jian)字自(zi)然會很容(rong)易(yi)增(zeng)加(jia)。