關(guan)(guan)鍵(jian)(jian)詞(ci)(ci)是SEO里面的一(yi)(yi)個重要點,關(guan)(guan)鍵(jian)(jian)詞(ci)(ci)在網(wang)(wang)(wang)站(zhan)推廣中(zhong)所占比例很高(gao),因為只有(you)設置(zhi)好網(wang)(wang)(wang)站(zhan)的關(guan)(guan)鍵(jian)(jian)詞(ci)(ci)、寫好網(wang)(wang)(wang)站(zhan)描述,才能讓網(wang)(wang)(wang)站(zhan)在搜索引擎的排名(ming)更有(you)優勢(shi),如何管(guan)理好網(wang)(wang)(wang)站(zhan)的關(guan)(guan)鍵(jian)(jian)詞(ci)(ci),幾個技巧可以好好參考(kao)一(yi)(yi)下(xia)。
1、關(guan)鍵詞(ci)的(de)選取
企(qi)業網站關(guan)(guan)鍵(jian)詞(ci),選(xuan)取(qu)忌諱過雜,要選(xuan)取(qu)和(he)你(ni)網站相關(guan)(guan)的,走行(xing)(xing)(xing)業路線,每個行(xing)(xing)(xing)業都(dou)會有自己(ji)的不同分(fen)支,小(xiao)站適合選(xuan)取(qu)某一行(xing)(xing)(xing)業分(fen)支領域的關(guan)(guan)鍵(jian)詞(ci)。譬(pi)如(ru)五金行(xing)(xing)(xing)業的,可(ke)以(yi)把關(guan)(guan)鍵(jian)詞(ci)設置為“五金”、也可(ke)以(yi)帶(dai)地方性的長尾關(guan)(guan)鍵(jian)詞(ci),如(ru)“華南地區五金”,甚至可(ke)以(yi)具體以(yi)具體到五金的哪(na)一類進行(xing)(xing)(xing)關(guan)(guan)鍵(jian)詞(ci)設置。《如(ru)何(he)選(xuan)取(qu)關(guan)(guan)鍵(jian)詞(ci)?》
2、關鍵詞(ci)的(de)數(shu)量(liang)
可(ke)能(neng)有(you)些人把關(guan)鍵(jian)詞分量看得“太重”,給網(wang)(wang)站的標題、描述、內容(rong)等都設置(zhi)了很多(duo)(duo)的關(guan)鍵(jian)詞,而實際上(shang)卻物極必反,網(wang)(wang)站的目(mu)標關(guan)鍵(jian)詞不(bu)適(shi)宜太多(duo)(duo),一(yi)般以3個左右比較適(shi)合。
3、關鍵詞(ci)的(de)布局
選好了企業網站(zhan)的重點關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞后,接下來的一(yi)步(bu)便是關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞的布局。網站(zhan)關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞設(she)(she)置(zhi)和(he)網站(zhan)描述(shu)里的關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞不要盲目堆砌,而是應該(gai)自然的布局,標(biao)準的標(biao)題關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞寫(xie)法應該(gai)為:關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞1_關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞2_關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞3_網站(zhan)名(ming)。關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞與關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞之間要用半角逗號隔開,而網站(zhan)描述(shu)里面,則要融入目標(biao)關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞和(he)長尾(wei)關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞,稍(shao)微延伸一(yi)下就行。然后登(deng)陸(lu)易優(you)建站(zhan),在(zai)“網站(zhan)設(she)(she)計”-“百度優(you)化”-“關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞優(you)化”里填(tian)寫(xie)好關(guan)(guan)(guan)鍵(jian)(jian)(jian)詞和(he)網站(zhan)描述(shu),點擊確認保存就可以。